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Our Clients:
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“Those who have
no fire within ​
cannot warm
others."
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Meet Coach Bev
The Wright Coach Changes Everything
Beverley Wright, affectionately known as Coach Bev, is a visionary leadership coach and business strategist with over a decade of experience transforming individuals and organizations from the inside out. As the founder of Wright Choice Group, she’s on a mission to cultivate courageous, people-first leaders who drive real impact and lasting change.
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Through her signature frameworks like ROD (Return on Development™), Coach Bev empowers clients to align values with action, unlock leadership potential, and foster inclusive, high-performing cultures. From emerging leaders to C-suite executives, she’s known for helping others lead with intention, authenticity, and heart.
What We Do
People-First Strategy. Purpose-Led Solutions.
Leadership & Executive Coaching
01.
Empowering leaders to grow from the inside out.
Business Strategy Consulting ​
02.
Aligning vision with action to drive long-term success.
Workshops & Keynote Speaking
03.
Inspiring leaders and teams through real talk + real tools.
THE WRIGHT APPROACH
At The Wright Choice Group, we don’t just develop leaders - we ignite them.
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Coach Bev is known for her rare blend of empathy and excellence - a powerful storyteller, mentor, and occasional “drill sergeant” who brings both warmth and high standards to
every engagement.
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Her signature Return on Development™ (ROD) framework helps leaders invest wisely -
not just in systems, but in people - aligning culture, performance, and purpose at every
level. Because when people grow,
everything grows.
Who We Serve
We Champion the Leaders Who Build
a Better Future
From startups to boardrooms, nonprofits to government agencies, we walk beside those ready to lead with clarity, courage, and conviction.
Entrepreneurs &
Small Business
Owners
Visionaries building with purpose and grit.
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Corporate &
Emerging
Leaders
From the C-suite to rising talent, we develop leaders at every level.
Government Agencies &
Contractors
Navigating systems with strategy and impact.
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Nonprofits &
Community
Change-Makers
Driving missions that
uplift and transform lives.
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Proven Impact. Powerful Partnerships.
“I’ve worked with Bev in many capacities including her role as coach. Bev possesses that rare combination of people-focused intuition and business savvy.”
BARBARA YARBROUGH
TALENT MANAGEMENT EXECUTIVE
“When leaders choose to lead with heart and intention, they don’t just change organizations - they change lives.”
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